Retail Management

Online course information

Overview

Retail management is essential to the success of any retail establishment. It entails looking after store employees, meeting sales targets, promoting products and services, supervising the daily operations of a retail outlet, and, most importantly, maintaining customer satisfaction.

In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications, multi-channel and online retailing, segmentation and targeting, pricing strategies, and what it takes to develop a retail strategy and more.

The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.

Curriculum

Module 1: Introduction to retail management, environment and trends
Module 2: Merchandise management
Module 3: Marketing in retailing: Integrated marketing communications
Module 4: Multi-channel and online retailing
Module 5: Customer Behaviour and Customer Relationship Management
Module 6: Pricing strategies and customer lifetime value
Module 7: Retail human resource management
Module 8: Retail management in the real world: Developing a retail strategy

Outcomes

Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
insight into the effectiveness of merchandise management
Developing an innovative integrated marketing communication strateg
The role of multi-channel and online retailing
Insight into customer behaviour and customer relationship management
Develop pricing strategies to enhance customer lifetime value
Gain insight into human resource management
Developing a comprehensive retail strategy

How will you learn?

Module 1: Introduction to retail management, environment and trends
Module 2: Merchandise management
Module 3: Marketing in retailing: Integrated marketing communications
Module 4: Multi-channel and online retailing
Module 5: Customer Behaviour and Customer Relationship Management
Module 6: Pricing strategies and customer lifetime value
Module 7: Retail human resource management
Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
insight into the effectiveness of merchandise management
Developing an innovative integrated marketing communication strateg
The role of multi-channel and online retailing
Insight into customer behaviour and customer relationship management
Develop pricing strategies to enhance customer lifetime value
Gain insight into human resource management
Developing a comprehensive retail strategy

How will you learn?

Module 1: Introduction to retail management, environment and trends
Module 2: Merchandise management
Module 3: Marketing in retailing: Integrated marketing communications
Module 4: Multi-channel and online retailing
Module 5: Customer Behaviour and Customer Relationship Management
Module 6: Pricing strategies and customer lifetime value
Module 7: Retail human resource management
Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
insight into the effectiveness of merchandise management
Developing an innovative integrated marketing communication strateg
The role of multi-channel and online retailing
Insight into customer behaviour and customer relationship management
Develop pricing strategies to enhance customer lifetime value
Gain insight into human resource management
Developing a comprehensive retail strategy

Course summary

NQF level:

5

Duration:

10 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Online course information

Overview

Curriculum

Outcomes

How will you learn?

What will you achieve?

How will you learn?

What will you achieve?

Course summary

Course Lecturer

OR

OR

Digital qualification badges

Students. Accomplished

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Looking for advice?

Contact us

Like the course

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