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Gordon Institute of Business Science

Behavioural Marketing

Take your Project Management journey to a whole new level, with deeper insights and advanced technical knowledge of the science behind projects.

Course price:

R4,980.00 (excl. VAT)

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Intake date: 

To be confirmed.

Register by: To be confirmed
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Online course information

Overview

This course explores the psychology behind consumer decision-making and teaches how to apply behavioural science principles to marketing and communication strategies. Participants will learn to use frameworks like FEAST and techniques such as storytelling, scarcity, and social proof to influence decisions.

Outcomes

What will you learn?

  • Understand the fundamentals of behavioural science and its application in marketing
  • Learn to craft persuasive messages using the FEAST framework
  • Develop skills to apply behavioural triggers such as scarcity, social proof, and storytelling
  • Gain the ability to design marketing strategies that drive engagement and conversions

Audience

Who would benefit?

  • Marketing professionals and brand strategists
  • Communication specialists (email campaigns, newsletters, call centre scripts)
  • Anyone interested in applying behavioural insights to influence consumer behaviour

What will you achieve?

What will you learn?

  • Understand the fundamentals of behavioural science and its application in marketing
  • Learn to craft persuasive messages using the FEAST framework
  • Develop skills to apply behavioural triggers such as scarcity, social proof, and storytelling
  • Gain the ability to design marketing strategies that drive engagement and conversions

Who is this course for?

Who would benefit?

  • Marketing professionals and brand strategists
  • Communication specialists (email campaigns, newsletters, call centre scripts)
  • Anyone interested in applying behavioural insights to influence consumer behaviour

What will you achieve?

What will you learn?

  • Understand the fundamentals of behavioural science and its application in marketing
  • Learn to craft persuasive messages using the FEAST framework
  • Develop skills to apply behavioural triggers such as scarcity, social proof, and storytelling
  • Gain the ability to design marketing strategies that drive engagement and conversions

Who is this course for?

Who would benefit?

  • Marketing professionals and brand strategists
  • Communication specialists (email campaigns, newsletters, call centre scripts)
  • Anyone interested in applying behavioural insights to influence consumer behaviour
Course summary
NQF level:

7

Duration:

8 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Leigh and Tegan

Leigh – Head Behavioural Linguist at BreadCrumbs Linguistics, PhD candidate in Behavioural Science Leigh is the Head Behavioural Linguist at BreadCrumbs Linguistics, voted one of the top global behavioural communications firms. She is completing a PhD in Behavioural Science and developing a new communications framework to nudge consumer decision-making in the health, retail and financial services space.   Tegan – Head of Behavioural Insights at BreadCrumbs Linguistics, MSc, expert in behavioural research and strategy Tegan is the Head of Behavioural Insights at BreadCrumbs Linguistics, where she champions the art of personalised and persuasive communication. With a Master of Science degree, she’s a pro at blending

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Behavioural Marketing

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