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Gordon Institute of Business Science

Return on Marketing Investment (ROMI)

Take your Project Management journey to a whole new level, with deeper insights and advanced technical knowledge of the science behind projects.

Course price:

R4,980.00 (excl. VAT)

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Intake date: 

To be confirmed.

Register by: To be confirmed
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Online course information

Overview

This course equips participants with the skills to analyse marketing KPIs and align leadership with impact evaluation, essential for creating performance-driven marketing campaigns.

It focuses on decoding marketing metrics, optimizing ROI, and transforming data into actionable insights to improve marketing effectiveness and efficiency.

Participants will learn strategies to measure campaign success before, during, and after execution, while exploring integrated marketing communication techniques to build high-performing marketing organizations.

Outcomes

What will you learn?

  • Understand key marketing metrics and their role in ROI analysis.
  • Learn how to measure customer assets such as satisfaction, loyalty, and behavior.
  • Gain skills to evaluate intermediate outcomes like purchase intent and final outcomes such as sales and profit.
  • Develop strategies to optimize marketing spend and justify investments.
  • Apply research-based methods to assess campaign effectiveness.

Audience

Who would benefit?

  • Marketing professionals seeking to improve ROI analysis.
  • Business leaders aiming to align marketing with organizational goals.
  • Anyone responsible for measuring and optimizing marketing performance.

What will you achieve?

What will you learn?

  • Understand key marketing metrics and their role in ROI analysis.
  • Learn how to measure customer assets such as satisfaction, loyalty, and behavior.
  • Gain skills to evaluate intermediate outcomes like purchase intent and final outcomes such as sales and profit.
  • Develop strategies to optimize marketing spend and justify investments.
  • Apply research-based methods to assess campaign effectiveness.

Who is this course for?

Who would benefit?

  • Marketing professionals seeking to improve ROI analysis.
  • Business leaders aiming to align marketing with organizational goals.
  • Anyone responsible for measuring and optimizing marketing performance.

What will you achieve?

What will you learn?

  • Understand key marketing metrics and their role in ROI analysis.
  • Learn how to measure customer assets such as satisfaction, loyalty, and behavior.
  • Gain skills to evaluate intermediate outcomes like purchase intent and final outcomes such as sales and profit.
  • Develop strategies to optimize marketing spend and justify investments.
  • Apply research-based methods to assess campaign effectiveness.

Who is this course for?

Who would benefit?

  • Marketing professionals seeking to improve ROI analysis.
  • Business leaders aiming to align marketing with organizational goals.
  • Anyone responsible for measuring and optimizing marketing performance.
Course summary
NQF level:

7

Duration:

8 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Ian Rheeder

Ian Rheeder – Marketing and leadership consultant, trainer, and keynote speaker with expertise in neuroscience-based marketing and profit-driven solutions. lan has a depth of experience in both the marketing and leadership functions. He considers it a privilege to do exactly what he wants to do: sharing this knowledge and experience. lan Rheeder’s core purpose is to make companies more profitable. He does this by using the most relevant consulting business models to best analyse a company’s situation, and thus offers the best market-driven solutions for their profit creation. This competency is also reflected in the most relevant, up-to-date training programmes, offering unique synergistic leadership in consulting, training and conference keynote addresses (hundreds of references available on request). lan Rheeder uses the latest neuroscience studies to bolster his marketing, sales and leadership programmes.

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Return on Marketing Investment (ROMI)

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