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Gordon Institute of Business Science

Strategies to Influence Storytelling

Take your Project Management journey to a whole new level, with deeper insights and advanced technical knowledge of the science behind projects.

Course price:

R4,980.00 (excl. VAT)

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Intake date: 

To be confirmed.

Register by: To be confirmed
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Online course information

Overview

This course explores storytelling as a powerful leadership tool to inspire, engage, and influence. Participants will learn narrative strategies that enhance communication and leadership impact.

The program covers the essentials of crafting compelling stories, leveraging personal narratives in professional contexts, and using tone, body language, and silence effectively. By mastering storytelling techniques, leaders can motivate teams, drive action, and amplify their influence.

Outcomes

What will you learn?

  • Understand why stories matter and their role in leadership.
  • Learn the essentials of creating impactful narratives.
  • Discover how to use personal stories to build credibility and connection.
  • Apply techniques to engage audiences through tone, body language, and timing.
  • Set ROI goals for storytelling and measure its impact.

Audience

Who would benefit?

  • Leaders seeking to enhance influence through storytelling.
  • Communication professionals aiming to craft compelling narratives.
  • Anyone interested in using stories to motivate and engage audiences.

What will you achieve?

What will you learn?

  • Understand why stories matter and their role in leadership.
  • Learn the essentials of creating impactful narratives.
  • Discover how to use personal stories to build credibility and connection.
  • Apply techniques to engage audiences through tone, body language, and timing.
  • Set ROI goals for storytelling and measure its impact.

Who is this course for?

Who would benefit?

  • Leaders seeking to enhance influence through storytelling.
  • Communication professionals aiming to craft compelling narratives.
  • Anyone interested in using stories to motivate and engage audiences.

What will you achieve?

What will you learn?

  • Understand why stories matter and their role in leadership.
  • Learn the essentials of creating impactful narratives.
  • Discover how to use personal stories to build credibility and connection.
  • Apply techniques to engage audiences through tone, body language, and timing.
  • Set ROI goals for storytelling and measure its impact.

Who is this course for?

Who would benefit?

  • Leaders seeking to enhance influence through storytelling.
  • Communication professionals aiming to craft compelling narratives.
  • Anyone interested in using stories to motivate and engage audiences.
Course summary
NQF level:

7

Duration:

8 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Mimi Kalinda

Mimi Kalinda – Group CEO and Co-Founder of Africa Communications Media Group, narrative strategist, and leadership storytelling expert. Mimi Kalinda is the Group CEO and Co-Founder of the Africa Communications Media Group (ACG), a pan-African public relations and communications agency headquartered in Johannesburg, South Africa, with offices in Kigali, Rwanda; Harare, Zimbabwe; Addis Ababa, Ethiopia; and Abidjan, Côte D’Ivoire. One of the most satisfying accomplishments of Mimi’s career is the part she played in raising $51 million for the African Union Ebola campaign. Describing herself as a narrative shaper, Mimi has led workshops on Storytelling and Narrative in Leadership for the Obama Foundation Leaders: Africa program, as well as for the University of Cape Town Graduate School of Business: Women in Business Conference, Mimi is the Re-branding Africa Champion for Africa 2.0 and was a finalist for the International African Woman of the Year Award at the Women4Africa Awards 2016. Mimi was featured in 2018 as a Forbes Afrique Top 40 Under 40 leader in the communications industry.

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Strategies to Influence – Storytelling

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