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Applied Digital Marketing

Course price:

R17,326.96 (excl. VAT)

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Intake date: 

To be confirmed.

Register by: To be confirmed
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What is this course about?

If you find yourself increasingly dependent on your smartphone and laptop for personal admin, entertainment and communication, you are not alone. Your clients are living in the digital space too.

Traditional marketing has been thrust into the future with the digitisation of the work and customer space and has demanded that traditional marketing be overhauled to include the digital aspect. The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives.

The knowledge and tools you’ll gain will allow you to conceptualise and execute digital marketing strategies that drive customer acquisition and retention, optimise your digital footprint and ultimately deliver business results.

How will you learn?

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

What will you achieve?

  • Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
  • Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
  • Develop the ability to link digital marketing initiatives to business goals
  • Learn how to maximise the impact of website design and user experience
  • Gain insight into social media platforms and how to maximise their reach and impact
  • Learn how to optimise your search engine relevance

How will you learn?

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

What will you achieve?

  • Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
  • Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
  • Develop the ability to link digital marketing initiatives to business goals
  • Learn how to maximise the impact of website design and user experience
  • Gain insight into social media platforms and how to maximise their reach and impact
  • Learn how to optimise your search engine relevance

Course summary

NQF level:

6

Duration:

10 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

Digital qualification badges

Credly

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Testimonials

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Applied Digital Marketing

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