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About DigitalCampus

Discover who we are and our story

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Want to join our team, see ur current vacancies

DigitalCampus partners with the best to bring digitally enabled learning to you, to ignite high performance and place trusted certifications in the palm of your hand.

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About GIBS

One of Africa’s top business schools focused on leadership and executive education.
About SMU

South Africa’s dedicated health sciences university advancing healthcare education and research.
About Rhodes

A business school focused on ethical leadership and entrepreneurial thinking.
About WITS

A leading South African university known for innovation and academic excellence.
University of the Witwatersrand

Applied Digital Marketing

The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives.

Course price:

R17,326.96 (excl. VAT)

Payment options
Intake date: 

To be confirmed.

Register by: To be confirmed
Register now

Online course information

Overview

If you find yourself increasingly dependent on your smartphone and laptop for personal admin, entertainment and communication, you are not alone. Your clients are living in the digital space too.

 

Traditional marketing has been thrust into the future with the digitisation of the work and customer space and has demanded that traditional marketing be overhauled to include the digital aspect. The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives.

 

The knowledge and tools you’ll gain will allow you to conceptualise and execute digital marketing strategies that drive customer acquisition and retention, optimise your digital footprint and ultimately deliver business results.

Curriculum

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

Outcomes

  • Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
  • Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
  • Develop the ability to link digital marketing initiatives to business goals
  • Learn how to maximise the impact of website design and user experience
  • Gain insight into social media platforms and how to maximise their reach and impact
  • Learn how to optimise your search engine relevance

Audience

  • Marketing practitioners who require digital marketing skills
  • Project managers who work in the digital space
  • Business owners
  • Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
    marketing approaches

How will you learn?

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

What will you achieve?

  • Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
  • Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
  • Develop the ability to link digital marketing initiatives to business goals
  • Learn how to maximise the impact of website design and user experience
  • Gain insight into social media platforms and how to maximise their reach and impact
  • Learn how to optimise your search engine relevance

Who is this course for?

  • Marketing practitioners who require digital marketing skills
  • Project managers who work in the digital space
  • Business owners
  • Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
    marketing approaches

How will you learn?

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

What will you achieve?

  • Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
  • Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
  • Develop the ability to link digital marketing initiatives to business goals
  • Learn how to maximise the impact of website design and user experience
  • Gain insight into social media platforms and how to maximise their reach and impact
  • Learn how to optimise your search engine relevance

Who is this course for?

  • Marketing practitioners who require digital marketing skills
  • Project managers who work in the digital space
  • Business owners
  • Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
    marketing approaches
Course summary
Format:

Certified Online Short Course

NQF level:

6

Duration:

10 Weeks

Hours per week

5 to 7

Breakdown

8 weeks consecutive online lectures, one exam in week 10

Certification:

Certified Online Short Course

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Applied Digital Marketing

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Applied Digital Marketing

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