Search

What would you like to learn?

Existing student?

Login
Contact us

Behavioural Marketing

Course price:

R4,980.00 (excl. VAT)

Payment options

Intake date: 

To be confirmed.

Register by: To be confirmed
Register now
Download brochure

What is this course about?

This course explores the psychology behind consumer decision-making and teaches how to apply behavioural science principles to marketing and communication strategies. Participants will learn to use frameworks like FEAST and techniques such as storytelling, scarcity, and social proof to influence decisions.

What will you achieve?

What will you learn?

  • Understand the fundamentals of behavioural science and its application in marketing
  • Learn to craft persuasive messages using the FEAST framework
  • Develop skills to apply behavioural triggers such as scarcity, social proof, and storytelling
  • Gain the ability to design marketing strategies that drive engagement and conversions

Who is this course for?

Who would benefit?

  • Marketing professionals and brand strategists
  • Communication specialists (email campaigns, newsletters, call centre scripts)
  • Anyone interested in applying behavioural insights to influence consumer behaviour

What will you achieve?

What will you learn?

  • Understand the fundamentals of behavioural science and its application in marketing
  • Learn to craft persuasive messages using the FEAST framework
  • Develop skills to apply behavioural triggers such as scarcity, social proof, and storytelling
  • Gain the ability to design marketing strategies that drive engagement and conversions

Who is this course for?

Who would benefit?

  • Marketing professionals and brand strategists
  • Communication specialists (email campaigns, newsletters, call centre scripts)
  • Anyone interested in applying behavioural insights to influence consumer behaviour

Course summary

NQF level:

7

Duration:

8 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

Digital qualification badges

Credly

Elevate your profile with portable, verified and data-richdigital credentials!

Learn more about Credly

Testimonials

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

Author name

Role

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Payment options

Looking for advice?

We are here to support your growth every step of the way.

Request a call back

Contact us

Need assistance, contact the DigitalCampus team

Like the course

Share it with colleages, friends and family

You might like

Recommended

Similar courses that learners enrolled for

Explore all courses
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Building Cultural Intelligence

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R25,800.00 (excl. VAT)

Strategic Organisational Resilience

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R23,950.00 (excl. VAT)

Lead for Creative Thinking

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R24,100.00 (excl. VAT)

Defensive Business Leadership

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Economics for Non-Economists (Making sense of Economics)

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Conflict Management

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Strategies to Influence Storytelling

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Return on Marketing Investment (ROMI)

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Report Writing

Next intake date to be confirmed.

Format:

Certified Online Short Course

NQF level:

7

Certification:

Certified Online Short Course

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R5,860.00 (excl. VAT)

Partnering with AI

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R5,540.00 (excl. VAT)

Personal Mastery

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Leadership Skills

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course

Leigh and Tegan

Leigh – Head Behavioural Linguist at BreadCrumbs Linguistics, PhD candidate in Behavioural Science Leigh is the Head Behavioural Linguist at BreadCrumbs Linguistics, voted one of the top global behavioural communications firms. She is completing a PhD in Behavioural Science and developing a new communications framework to nudge consumer decision-making in the health, retail and financial services space.   Tegan – Head of Behavioural Insights at BreadCrumbs Linguistics, MSc, expert in behavioural research and strategy Tegan is the Head of Behavioural Insights at BreadCrumbs Linguistics, where she champions the art of personalised and persuasive communication. With a Master of Science degree, she’s a pro at blending

Brochure Download

Behavioural Marketing

Brochure Download

Wits online CVO programme - Specialised Accounting