Business Writing

What will you learn?

• Why a new business writing style is necessary
• The principles of good writing, including the use of plain language
• Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
• Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
• Perfecting your communication for ease of reading with meaningful titles, headlines and content
• Creating the best impression possible through layout, spelling and grammar
• The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who would benefit?

• Junior, middle, senior and executive management
• Business owners
• Entrepreneurs
• Anyone requiring help with their business writing skills