Gordon Institute of Business Science

Business Writing

R5,540.00 (excl. VAT)

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Online course information

Overview

Write to be read, not ignored

First impressions can make or break your career, and they’re often formed on how you communicate. As face-to-face interaction wanes in a post-Covid world, your written communication inevitably carries more and more weight. Research shows that successful executives attribute 60% of their success to visibility, image and reputation, making effective written communication critical for business success.


Outcomes

What will you learn?

  • Why a new business writing style is necessary
  • The principles of good writing, including the use of plain language
  • Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
  • Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
  • Perfecting your communication for ease of reading with meaningful titles, headlines and content
  • Creating the best impression possible through layout, spelling and grammar
  • The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Audience

Who would benefit?

  • Junior, middle, senior and executive management
  • Business owners
  • Entrepreneurs
  • Anyone requiring help with their business writing skills

What will you achieve?

What will you learn?

  • Why a new business writing style is necessary
  • The principles of good writing, including the use of plain language
  • Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
  • Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
  • Perfecting your communication for ease of reading with meaningful titles, headlines and content
  • Creating the best impression possible through layout, spelling and grammar
  • The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who is this course for?

Who would benefit?

  • Junior, middle, senior and executive management
  • Business owners
  • Entrepreneurs
  • Anyone requiring help with their business writing skills

What will you achieve?

What will you learn?

  • Why a new business writing style is necessary
  • The principles of good writing, including the use of plain language
  • Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
  • Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
  • Perfecting your communication for ease of reading with meaningful titles, headlines and content
  • Creating the best impression possible through layout, spelling and grammar
  • The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who is this course for?

Who would benefit?

  • Junior, middle, senior and executive management
  • Business owners
  • Entrepreneurs
  • Anyone requiring help with their business writing skills
Course summary
Format:

Guided Online Learning

NQF level:

7

Duration:

2 months

Hours per week

6

Breakdown

6 to 8 hours at your own pace.

Certification:

Guided Online Learning

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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