University of the Witwatersrand

Customer Relationship Building

Take your Project Management journey to a whole new level, with deeper insights and advanced technical knowledge of the science behind projects.

R17,264.35 (excl. VAT)

08 Jun, 2026

Digital Campus Customer Relationship Building Course

Online course information

Overview

Every positive interaction you have with a customer helps build a strong relationship between your business and that customer. The opposite is true if the interaction is less than positive. In fact, the quickest way to lose clients is to interact poorly with them – no matter how good your product, they’ll take their business elsewhere.

The Customer Relationship Building online short course is designed to equip you with the hard and soft skills to build and manage positive relationships with your customers. It will show you how to improve your customers’ experience and how to ensure everyone in your organisation prioritises customer relationship building.


Curriculum

  • Module 1: Overview of the customer
  • Module 2: Customer journey
  • Module 3: Building a customer-centric organisation
  • Module 4: Leading a customer-centric organisation
  • Module 5: Providing outstanding service
  • Module 6: Customer complaint management
  • Module 7: Measuring customer service
  • Module 8: Improving customer service

Outcomes

  • Ability to build a customer-centric organisation that is geared to satisfy expectations
  • Tools to measure customer loyalty, manage customer complaints and continuously improve customer relationships
  • Ability to build and maintain a customer relationship model that is effective and nimble enough to adapt to changing client needs
  • Develop and understanding of the ever-evolving and new generation customers entering the buying market

How will you learn?

  • Module 1: Overview of the customer
  • Module 2: Customer journey
  • Module 3: Building a customer-centric organisation
  • Module 4: Leading a customer-centric organisation
  • Module 5: Providing outstanding service
  • Module 6: Customer complaint management
  • Module 7: Measuring customer service
  • Module 8: Improving customer service

What will you achieve?

  • Ability to build a customer-centric organisation that is geared to satisfy expectations
  • Tools to measure customer loyalty, manage customer complaints and continuously improve customer relationships
  • Ability to build and maintain a customer relationship model that is effective and nimble enough to adapt to changing client needs
  • Develop and understanding of the ever-evolving and new generation customers entering the buying market

How will you learn?

  • Module 1: Overview of the customer
  • Module 2: Customer journey
  • Module 3: Building a customer-centric organisation
  • Module 4: Leading a customer-centric organisation
  • Module 5: Providing outstanding service
  • Module 6: Customer complaint management
  • Module 7: Measuring customer service
  • Module 8: Improving customer service

What will you achieve?

  • Ability to build a customer-centric organisation that is geared to satisfy expectations
  • Tools to measure customer loyalty, manage customer complaints and continuously improve customer relationships
  • Ability to build and maintain a customer relationship model that is effective and nimble enough to adapt to changing client needs
  • Develop and understanding of the ever-evolving and new generation customers entering the buying market
Course summary
NQF level:

6

Duration:

10 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Digital qualification badges

Credly

Elevate your profile with portable, verified and data-richdigital credentials!

Learn more about Credly

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

Author name

Role

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Looking for advice?

We are here to support your growth every step of the way.

Contact us

Need assistance, contact the DigitalCampus team

Like the course

Share it with colleages, friends and family

You might like

Recommended

Similar courses that learners enrolled for

Brochure Download

Customer Relationship Building

Brochure Download

Wits online CVO programme - Specialised Accounting