Gordon Institute of Business Science

E-Commerce

This courses teaches how to run a profitable e–commerce business or division from the founder of one of SA’s most successful online retailers.

R4,980.00 (excl. VAT)

To be confirmed.

Register now

Online course information

Overview

Join the e-commerce revolution

The transition from brick-and-mortar business to e-commerce went into over-drive recently with the arrival of Covid-19 and lockdowns. Consumers were forced to change their purchasing behaviour and e-commerce has boomed – make sure you don’t get left behind. Find out how to run a profitable e-commerce business or division from the founder of one of SA’s most successful online retailers.


Outcomes

What will you learn?

  • The key steps involved in building a website, including desktop and mobi design and thinking
  • Online order capture and delivery thereof – payment gateways and product delivery solutions
  • Data analytics, which reveal and analyse customer activity on your website
  • Facebook marketing, Google AdWords, SEO and other aspects of digital marketing
  • E-commerce in SA
  • UX/UI and website design thinking
  • A/B testing: what initial testing should your company carry out to achieve customer centricity

Audience

Who would benefit?

  • SMEs considering the move to online
  • Employees tasked with taking businesses online
  • Retailers increasing their online activity
  • Entrepreneurs looking to explore e-commerce

What will you achieve?

What will you learn?

  • The key steps involved in building a website, including desktop and mobi design and thinking
  • Online order capture and delivery thereof – payment gateways and product delivery solutions
  • Data analytics, which reveal and analyse customer activity on your website
  • Facebook marketing, Google AdWords, SEO and other aspects of digital marketing
  • E-commerce in SA
  • UX/UI and website design thinking
  • A/B testing: what initial testing should your company carry out to achieve customer centricity

Who is this course for?

Who would benefit?

  • SMEs considering the move to online
  • Employees tasked with taking businesses online
  • Retailers increasing their online activity
  • Entrepreneurs looking to explore e-commerce

What will you achieve?

What will you learn?

  • The key steps involved in building a website, including desktop and mobi design and thinking
  • Online order capture and delivery thereof – payment gateways and product delivery solutions
  • Data analytics, which reveal and analyse customer activity on your website
  • Facebook marketing, Google AdWords, SEO and other aspects of digital marketing
  • E-commerce in SA
  • UX/UI and website design thinking
  • A/B testing: what initial testing should your company carry out to achieve customer centricity

Who is this course for?

Who would benefit?

  • SMEs considering the move to online
  • Employees tasked with taking businesses online
  • Retailers increasing their online activity
  • Entrepreneurs looking to explore e-commerce
Course summary
Format:

Certified Online Short Course

NQF level:

7

Duration:

2 months

Hours per week

4

Breakdown

Between 4 and 6 hours at your own pace.

Certification:

Certified Online Short Course

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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