University of the Witwatersrand

Entrepreneurship

This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.

R17,115.00 (excl. VAT)

To be confirmed.

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Online course information

Overview

This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.

 

To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.

 

Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?

 

The aim of the course is to provide both a practical and theoretical insight into entrepreneurship in South Africa, and the associated processes involved in identifying an opportunity and launching and new venture.


Curriculum

  • Module 1: Introduction to entrepreneurship
  • Module 2: The entrepreneurial process
  • Module 3: Entrepreneurial opportunities
  • Module 4: Innovation and creativity
  • Module 5: Entrepreneurial human capital
  • Module 6: Entrepreneurial social capital
  • Module 7: The environment for the entrepreneur
  • Module 8: Developing the business plan
  • Module 9: Building the entrepreneurial team
  • Module 10: Developing a marketing strategy
  • Module 11: Launching the business

Outcomes

  • Describe what entrepreneurship is
  • Discuss the entrepreneurial process
  • Identify and exploit entrepreneurial opportunities
  • Engage in innovative and creative behaviour
  • Identify and harnass human potential to develop and grow the new venture
  • Build and sustain networks to achieve entrepreneurial success
  • Engage in business planning
  • Identifiy sources of and manage entrepreneurial finance
  • Develop the entrepreneurial team
  • Engage in effective marketing of the new venture
  • Describe aspects of managing the growing venture

Audience

  • Senior and line managers across all business disciplines and all business sectors
  • Newly appointed executives, and individuals with aspirations of an executive career path
  • General managers of organisations in the public and private sectors
  • Entrepreneurs and aspiring business creators/owners

How will you learn?

  • Module 1: Introduction to entrepreneurship
  • Module 2: The entrepreneurial process
  • Module 3: Entrepreneurial opportunities
  • Module 4: Innovation and creativity
  • Module 5: Entrepreneurial human capital
  • Module 6: Entrepreneurial social capital
  • Module 7: The environment for the entrepreneur
  • Module 8: Developing the business plan
  • Module 9: Building the entrepreneurial team
  • Module 10: Developing a marketing strategy
  • Module 11: Launching the business

What will you achieve?

  • Describe what entrepreneurship is
  • Discuss the entrepreneurial process
  • Identify and exploit entrepreneurial opportunities
  • Engage in innovative and creative behaviour
  • Identify and harnass human potential to develop and grow the new venture
  • Build and sustain networks to achieve entrepreneurial success
  • Engage in business planning
  • Identifiy sources of and manage entrepreneurial finance
  • Develop the entrepreneurial team
  • Engage in effective marketing of the new venture
  • Describe aspects of managing the growing venture

Who is this course for?

  • Senior and line managers across all business disciplines and all business sectors
  • Newly appointed executives, and individuals with aspirations of an executive career path
  • General managers of organisations in the public and private sectors
  • Entrepreneurs and aspiring business creators/owners

How will you learn?

  • Module 1: Introduction to entrepreneurship
  • Module 2: The entrepreneurial process
  • Module 3: Entrepreneurial opportunities
  • Module 4: Innovation and creativity
  • Module 5: Entrepreneurial human capital
  • Module 6: Entrepreneurial social capital
  • Module 7: The environment for the entrepreneur
  • Module 8: Developing the business plan
  • Module 9: Building the entrepreneurial team
  • Module 10: Developing a marketing strategy
  • Module 11: Launching the business

What will you achieve?

  • Describe what entrepreneurship is
  • Discuss the entrepreneurial process
  • Identify and exploit entrepreneurial opportunities
  • Engage in innovative and creative behaviour
  • Identify and harnass human potential to develop and grow the new venture
  • Build and sustain networks to achieve entrepreneurial success
  • Engage in business planning
  • Identifiy sources of and manage entrepreneurial finance
  • Develop the entrepreneurial team
  • Engage in effective marketing of the new venture
  • Describe aspects of managing the growing venture

Who is this course for?

  • Senior and line managers across all business disciplines and all business sectors
  • Newly appointed executives, and individuals with aspirations of an executive career path
  • General managers of organisations in the public and private sectors
  • Entrepreneurs and aspiring business creators/owners
Course summary
Format:

Certified Online Short Course

Duration:

14 Weeks

Hours per week

5 - 7

Breakdown

12 consecutive weeks of online lectures, one exam in week 14

Certification:

Certified Online Short Course

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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