Search

What would you like to learn?

Existing student?

Login
Contact us

Retail Management

Course price:

R16,323.48 (excl. VAT)

Payment options

Intake date: 

To be confirmed.

Register by: To be confirmed
Register now
Download brochure

What is this course about?

Retail management is essential to the success of any retail establishment. It entails looking after store employees, meeting sales targets, promoting products and services, supervising the daily operations of a retail outlet, and, most importantly, maintaining customer satisfaction.

In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications, multi-channel and online retailing, segmentation and targeting, pricing strategies, and what it takes to develop a retail strategy and more.

The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.

How will you learn?

  • Module 1: Introduction to retail management, environment and trends
  • Module 2: Merchandise management
  • Module 3: Marketing in retailing: Integrated marketing communications
  • Module 4: Multi-channel and online retailing
  • Module 5: Customer Behaviour and Customer Relationship Management
  • Module 6: Pricing strategies and customer lifetime value
  • Module 7: Retail human resource management
  • Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

  • Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
  • insight into the effectiveness of merchandise management
  • Developing an innovative integrated marketing communication strateg
  • The role of multi-channel and online retailing
  • Insight into customer behaviour and customer relationship management
  • Develop pricing strategies to enhance customer lifetime value
  • Gain insight into human resource management
  • Developing a comprehensive retail strategy

How will you learn?

  • Module 1: Introduction to retail management, environment and trends
  • Module 2: Merchandise management
  • Module 3: Marketing in retailing: Integrated marketing communications
  • Module 4: Multi-channel and online retailing
  • Module 5: Customer Behaviour and Customer Relationship Management
  • Module 6: Pricing strategies and customer lifetime value
  • Module 7: Retail human resource management
  • Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

  • Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
  • insight into the effectiveness of merchandise management
  • Developing an innovative integrated marketing communication strateg
  • The role of multi-channel and online retailing
  • Insight into customer behaviour and customer relationship management
  • Develop pricing strategies to enhance customer lifetime value
  • Gain insight into human resource management
  • Developing a comprehensive retail strategy

Course summary

NQF level:

5

Duration:

10 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

Digital qualification badges

Credly

Elevate your profile with portable, verified and data-richdigital credentials!

Learn more about Credly

Testimonials

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

Author name

Role

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Payment options

Looking for advice?

We are here to support your growth every step of the way.

Request a call back

Contact us

Need assistance, contact the DigitalCampus team

Like the course

Share it with colleages, friends and family

You might like

Recommended

Similar courses that learners enrolled for

Explore all courses
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Building Cultural Intelligence

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R25,800.00 (excl. VAT)

Strategic Organisational Resilience

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R23,950.00 (excl. VAT)

Lead for Creative Thinking

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R24,100.00 (excl. VAT)

Defensive Business Leadership

Next intake date to be confirmed.

Duration:

8 Weeks

Language

English

  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Economics for Non-Economists (Making sense of Economics)

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Conflict Management

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Strategies to Influence Storytelling

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Return on Marketing Investment (ROMI)

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Report Writing

Next intake date to be confirmed.

Format:

Certified Online Short Course

NQF level:

7

Certification:

Certified Online Short Course

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R5,860.00 (excl. VAT)

Partnering with AI

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R5,540.00 (excl. VAT)

Personal Mastery

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course
How Clear Business Communication Reduces Conflict and Boosts Productivity
WITS logo
  • R4,980.00 (excl. VAT)

Leadership Skills

Next intake date to be confirmed.

NQF level:

7

Duration:

8 Weeks

Language

English

  • NQF Level: 7
  • Duration: 8 Weeks
  • Breakdown: 7 weeks course with final assessment
  • Certification: Certificate of Competence
View course

Brochure Download

Retail Management

Brochure Download

Wits online CVO programme - Specialised Accounting