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About GIBS

One of Africa’s top business schools focused on leadership and executive education.
About SMU

South Africa’s dedicated health sciences university advancing healthcare education and research.
About Rhodes

A business school focused on ethical leadership and entrepreneurial thinking.
About WITS

A leading South African university known for innovation and academic excellence.
University of the Witwatersrand

Retail Management

In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications.

Course price:

R16,323.48 (excl. VAT)

Payment options
Intake date: 

To be confirmed.

Register by: To be confirmed
Register now
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Online course information

Overview

Retail management is essential to the success of any retail establishment. It entails looking after store employees, meeting sales targets, promoting products and services, supervising the daily operations of a retail outlet, and, most importantly, maintaining customer satisfaction.

 

In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications, multi-channel and online retailing, segmentation and targeting, pricing strategies, and what it takes to develop a retail strategy and more.

 

The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.

Curriculum

  • Module 1: Introduction to retail management, environment and trends
  • Module 2: Merchandise management
  • Module 3: Marketing in retailing: Integrated marketing communications
  • Module 4: Multi-channel and online retailing
  • Module 5: Customer Behaviour and Customer Relationship Management
  • Module 6: Pricing strategies and customer lifetime value
  • Module 7: Retail human resource management
  • Module 8: Retail management in the real world: Developing a retail strategy

Outcomes

  • Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
  • insight into the effectiveness of merchandise management
  • Developing an innovative integrated marketing communication strateg
  • The role of multi-channel and online retailing
  • Insight into customer behaviour and customer relationship management
  • Develop pricing strategies to enhance customer lifetime value
  • Gain insight into human resource management
  • Developing a comprehensive retail strategy

Audience

  • Existing and aspiring retail managers wishing to acquire retail knowledge and skills to grow their businesses and careers.
  • New sales managers and assistant managers.
  • Anyone pursuing a management career in retail or a related industry.
  • Marketing and brand managers who want to further their knowledge and skills of retail operations.
  • Graduates in graduate trainee programmes in various retail companies
  • Merchandise planners and buyers

How will you learn?

  • Module 1: Introduction to retail management, environment and trends
  • Module 2: Merchandise management
  • Module 3: Marketing in retailing: Integrated marketing communications
  • Module 4: Multi-channel and online retailing
  • Module 5: Customer Behaviour and Customer Relationship Management
  • Module 6: Pricing strategies and customer lifetime value
  • Module 7: Retail human resource management
  • Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

  • Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
  • insight into the effectiveness of merchandise management
  • Developing an innovative integrated marketing communication strateg
  • The role of multi-channel and online retailing
  • Insight into customer behaviour and customer relationship management
  • Develop pricing strategies to enhance customer lifetime value
  • Gain insight into human resource management
  • Developing a comprehensive retail strategy

Who is this course for?

  • Existing and aspiring retail managers wishing to acquire retail knowledge and skills to grow their businesses and careers.
  • New sales managers and assistant managers.
  • Anyone pursuing a management career in retail or a related industry.
  • Marketing and brand managers who want to further their knowledge and skills of retail operations.
  • Graduates in graduate trainee programmes in various retail companies
  • Merchandise planners and buyers

How will you learn?

  • Module 1: Introduction to retail management, environment and trends
  • Module 2: Merchandise management
  • Module 3: Marketing in retailing: Integrated marketing communications
  • Module 4: Multi-channel and online retailing
  • Module 5: Customer Behaviour and Customer Relationship Management
  • Module 6: Pricing strategies and customer lifetime value
  • Module 7: Retail human resource management
  • Module 8: Retail management in the real world: Developing a retail strategy

What will you achieve?

  • Gain thorough insight into 21st century retailing trends that your brand can utilise to create a competitive advantage
  • insight into the effectiveness of merchandise management
  • Developing an innovative integrated marketing communication strateg
  • The role of multi-channel and online retailing
  • Insight into customer behaviour and customer relationship management
  • Develop pricing strategies to enhance customer lifetime value
  • Gain insight into human resource management
  • Developing a comprehensive retail strategy

Who is this course for?

  • Existing and aspiring retail managers wishing to acquire retail knowledge and skills to grow their businesses and careers.
  • New sales managers and assistant managers.
  • Anyone pursuing a management career in retail or a related industry.
  • Marketing and brand managers who want to further their knowledge and skills of retail operations.
  • Graduates in graduate trainee programmes in various retail companies
  • Merchandise planners and buyers
Course summary
Format:

Certified Online Short Course

NQF level:

5

Duration:

10 Weeks

Breakdown

8 weeks consecutive online content Online exam in week 10

Certification:

Certified Online Short Course

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Retail Management

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