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Social Media Marketing

Course price:

R17,265.22 (excl. VAT)

Payment options

Intake date: 

07 Sep, 2026

Register by: 02 Sep, 2026
Register now
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What is this course about?

In today’s digital-first world, social media is no longer optional—it’s essential. Businesses thrive on their ability to connect, engage, and build relationships with customers through social platforms. Mastering social media marketing empowers professionals to strategically grow brand presence, foster customer loyalty, and leverage data-driven insights for impactful campaigns.

Our Social Media Marketing course equips you with the skills to navigate major platforms, design compelling content strategies, and harness analytics to measure success. Whether you’re a marketing professional, entrepreneur, or aspiring strategist, this course will help you stay ahead in the dynamic digital landscape. Join us to unlock the power of social media and elevate your brand to new heights.

How will you learn?

  • Module 1: Foundations of Social Media Marketing
    • Core principles and terminology
    • Current trends shaping social media
    • Understanding generational engagement patterns
  • Module 2: Navigating Social Media Platforms
    • Features and optimization strategies for major platforms
    • Social media advertising techniques
    • Integrating email and mobile marketing
    • Using social media management tools effectively
  • Module 3: Engaging and Advertising on Social Media
    • Online advertising strategies and social media SEO
    • Leveraging AI tools for campaign optimization
    • Influencer marketing tactics and campaign design
  • Module 4: Building Customer Relationships and Retention
    • Customer Relationship Management (CRM) in social media
    • Developing content marketing strategies
    • Techniques for customer retention and loyalty
  • Module 5: Data-Driven Social Media Marketing
    • Introduction to analytics and sentiment analysis
    • Measuring campaign performance
    • Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

  • Identify and use social media platforms for marketing
  • Design and implement effective content marketing strategies
  • Manage online communities and handle crises professionally
  • Interpret advertising campaign data and measure effectiveness
  • Understand brand identity and influence collaboration
  • Build and execute a social media marketing strategy

How will you learn?

  • Module 1: Foundations of Social Media Marketing
    • Core principles and terminology
    • Current trends shaping social media
    • Understanding generational engagement patterns
  • Module 2: Navigating Social Media Platforms
    • Features and optimization strategies for major platforms
    • Social media advertising techniques
    • Integrating email and mobile marketing
    • Using social media management tools effectively
  • Module 3: Engaging and Advertising on Social Media
    • Online advertising strategies and social media SEO
    • Leveraging AI tools for campaign optimization
    • Influencer marketing tactics and campaign design
  • Module 4: Building Customer Relationships and Retention
    • Customer Relationship Management (CRM) in social media
    • Developing content marketing strategies
    • Techniques for customer retention and loyalty
  • Module 5: Data-Driven Social Media Marketing
    • Introduction to analytics and sentiment analysis
    • Measuring campaign performance
    • Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

  • Identify and use social media platforms for marketing
  • Design and implement effective content marketing strategies
  • Manage online communities and handle crises professionally
  • Interpret advertising campaign data and measure effectiveness
  • Understand brand identity and influence collaboration
  • Build and execute a social media marketing strategy

Course summary

NQF level:

5

Duration:

9 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

Digital qualification badges

Credly

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Testimonials

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Need assistance, contact the DigitalCampus team

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Brochure Download

Social Media Marketing

Brochure Download

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