Social Media Marketing

Online course information

Overview

In today’s digital-first world, social media is no longer optional—it’s essential. Businesses thrive on their ability to connect, engage, and build relationships with customers through social platforms. Mastering social media marketing empowers professionals to strategically grow brand presence, foster customer loyalty, and leverage data-driven insights for impactful campaigns.

Our Social Media Marketing course equips you with the skills to navigate major platforms, design compelling content strategies, and harness analytics to measure success. Whether you’re a marketing professional, entrepreneur, or aspiring strategist, this course will help you stay ahead in the dynamic digital landscape. Join us to unlock the power of social media and elevate your brand to new heights.

Curriculum

Module 1: Foundations of Social Media Marketing
- Core principles and terminology
- Current trends shaping social media
- Understanding generational engagement patterns
Module 2: Navigating Social Media Platforms
- Features and optimization strategies for major platforms
- Social media advertising techniques
- Integrating email and mobile marketing
- Using social media management tools effectively
Module 3: Engaging and Advertising on Social Media
- Online advertising strategies and social media SEO
- Leveraging AI tools for campaign optimization
- Influencer marketing tactics and campaign design
Module 4: Building Customer Relationships and Retention
- Customer Relationship Management (CRM) in social media
- Developing content marketing strategies
- Techniques for customer retention and loyalty
Module 5: Data-Driven Social Media Marketing
- Introduction to analytics and sentiment analysis
- Measuring campaign performance
- Making evidence-based marketing decisions

Outcomes

By the end of this course, participants will be able to:

Identify and use social media platforms for marketing
Design and implement effective content marketing strategies
Manage online communities and handle crises professionally
Interpret advertising campaign data and measure effectiveness
Understand brand identity and influence collaboration
Build and execute a social media marketing strategy

How will you learn?

Module 1: Foundations of Social Media Marketing
- Core principles and terminology
- Current trends shaping social media
- Understanding generational engagement patterns
Module 2: Navigating Social Media Platforms
- Features and optimization strategies for major platforms
- Social media advertising techniques
- Integrating email and mobile marketing
- Using social media management tools effectively
Module 3: Engaging and Advertising on Social Media
- Online advertising strategies and social media SEO
- Leveraging AI tools for campaign optimization
- Influencer marketing tactics and campaign design
Module 4: Building Customer Relationships and Retention
- Customer Relationship Management (CRM) in social media
- Developing content marketing strategies
- Techniques for customer retention and loyalty
Module 5: Data-Driven Social Media Marketing
- Introduction to analytics and sentiment analysis
- Measuring campaign performance
- Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

Identify and use social media platforms for marketing
Design and implement effective content marketing strategies
Manage online communities and handle crises professionally
Interpret advertising campaign data and measure effectiveness
Understand brand identity and influence collaboration
Build and execute a social media marketing strategy

How will you learn?

Module 1: Foundations of Social Media Marketing
- Core principles and terminology
- Current trends shaping social media
- Understanding generational engagement patterns
Module 2: Navigating Social Media Platforms
- Features and optimization strategies for major platforms
- Social media advertising techniques
- Integrating email and mobile marketing
- Using social media management tools effectively
Module 3: Engaging and Advertising on Social Media
- Online advertising strategies and social media SEO
- Leveraging AI tools for campaign optimization
- Influencer marketing tactics and campaign design
Module 4: Building Customer Relationships and Retention
- Customer Relationship Management (CRM) in social media
- Developing content marketing strategies
- Techniques for customer retention and loyalty
Module 5: Data-Driven Social Media Marketing
- Introduction to analytics and sentiment analysis
- Measuring campaign performance
- Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

Identify and use social media platforms for marketing
Design and implement effective content marketing strategies
Manage online communities and handle crises professionally
Interpret advertising campaign data and measure effectiveness
Understand brand identity and influence collaboration
Build and execute a social media marketing strategy

Course summary

NQF level:

5

Duration:

9 Weeks

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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Intake date:

07 Sep, 2026

Register by: 02 Sep, 2026

Online course information

Overview

Curriculum

Outcomes

How will you learn?

What will you achieve?

How will you learn?

What will you achieve?

Course summary

Course Lecturer

OR

OR

Digital qualification badges

Students. Accomplished

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Looking for advice?

Contact us

Like the course

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