Search
Student login
Contact us

Online short courses by category

DigitalCampus Leaders of the Future Icon
Leader of the future

Gain skills to boost your professional potential

 DigitalCampus Finance Icon
Finance

Drive success in a digital, customer-centric world

 DigitalCampus People Management Icon
People management

Drive success in a digital, customer-centric world

 DigitalCampus Service Orientation Icon
Service Orientation

Improve communication and work with your people

 DigitalCampus People Management Icon
Business skills

Master technology and go digital to drive success

Online short courses by university

GIBS

Gordon Institute of Business Science
SMU

Sefako Makgatho Health Science University

Rhodes

Rhodes Business School
WITS University

University of Witwatersrand
Explore all courses

Under DigitalCampus

About us

DigitalCampus Logo Icon
About DigitalCampus

Discover who we are and our story

 DigitalCampus Public Relation Icon
Careers at DigitalCampus

Want to join our team, see ur current vacancies

DigitalCampus partners with the best to bring digitally enabled learning to you, to ignite high performance and place trusted certifications in the palm of your hand.

About our trusted university partners

About GIBS

One of Africa’s top business schools focused on leadership and executive education.
About SMU

South Africa’s dedicated health sciences university advancing healthcare education and research.
About Rhodes

A business school focused on ethical leadership and entrepreneurial thinking.
About WITS

A leading South African university known for innovation and academic excellence.

Who we are

DigitalCampus Logo Icon
About DigitalCampus

Discover who we are and our story

 DigitalCampus Public Relation Icon
Careers at DigitalCampus

Want to join our team, see ur current vacancies

DigitalCampus partners with the best to bring digitally enabled learning to you, to ignite high performance and place trusted certifications in the palm of your hand.

DigitalCampus Trusted University Partners

About GIBS

One of Africa’s top business schools focused on leadership and executive education.
About SMU

South Africa’s dedicated health sciences university advancing healthcare education and research.
About Rhodes

A business school focused on ethical leadership and entrepreneurial thinking.
About WITS

A leading South African university known for innovation and academic excellence.
University of the Witwatersrand

Social Media Marketing

This course equips you with the skills to navigate major platforms, design compelling content strategies, and harness analytics to measure success.

Course price:

R17,265.22 (excl. VAT)

Payment options
Intake date: 

07 Sep, 2026

Register by: 02 Sep, 2026
Register now
Contact us

Online course information

Overview

In today’s digital-first world, social media is no longer optional – it’s essential. Businesses thrive on their ability to connect, engage, and build relationships with customers through social platforms.

 

Mastering social media marketing empowers professionals to strategically grow brand presence, foster customer loyalty, and leverage data-driven insights for impactful campaigns.

 

Our Social Media Marketing course equips you with the skills to navigate major platforms, design compelling content strategies, and harness analytics to measure success.

 

Whether you’re a marketing professional, entrepreneur, or aspiring strategist, this course will help you stay ahead in the dynamic digital landscape. Join us to unlock the power of social media and elevate your brand to new heights.

Curriculum

  • Module 1: Foundations of Social Media Marketing
    • Core principles and terminology
    • Current trends shaping social media
    • Understanding generational engagement patterns
  • Module 2: Navigating Social Media Platforms
    • Features and optimization strategies for major platforms
    • Social media advertising techniques
    • Integrating email and mobile marketing
    • Using social media management tools effectively
  • Module 3: Engaging and Advertising on Social Media
    • Online advertising strategies and social media SEO
    • Leveraging AI tools for campaign optimization
    • Influencer marketing tactics and campaign design
  • Module 4: Building Customer Relationships and Retention
    • Customer Relationship Management (CRM) in social media
    • Developing content marketing strategies
    • Techniques for customer retention and loyalty
  • Module 5: Data-Driven Social Media Marketing
    • Introduction to analytics and sentiment analysis
    • Measuring campaign performance
    • Making evidence-based marketing decisions

Outcomes

By the end of this course, participants will be able to:

  • Identify and use social media platforms for marketing
  • Design and implement effective content marketing strategies
  • Manage online communities and handle crises professionally
  • Interpret advertising campaign data and measure effectiveness
  • Understand brand identity and influence collaboration
  • Build and execute a social media marketing strategy

How will you learn?

  • Module 1: Foundations of Social Media Marketing
    • Core principles and terminology
    • Current trends shaping social media
    • Understanding generational engagement patterns
  • Module 2: Navigating Social Media Platforms
    • Features and optimization strategies for major platforms
    • Social media advertising techniques
    • Integrating email and mobile marketing
    • Using social media management tools effectively
  • Module 3: Engaging and Advertising on Social Media
    • Online advertising strategies and social media SEO
    • Leveraging AI tools for campaign optimization
    • Influencer marketing tactics and campaign design
  • Module 4: Building Customer Relationships and Retention
    • Customer Relationship Management (CRM) in social media
    • Developing content marketing strategies
    • Techniques for customer retention and loyalty
  • Module 5: Data-Driven Social Media Marketing
    • Introduction to analytics and sentiment analysis
    • Measuring campaign performance
    • Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

  • Identify and use social media platforms for marketing
  • Design and implement effective content marketing strategies
  • Manage online communities and handle crises professionally
  • Interpret advertising campaign data and measure effectiveness
  • Understand brand identity and influence collaboration
  • Build and execute a social media marketing strategy

How will you learn?

  • Module 1: Foundations of Social Media Marketing
    • Core principles and terminology
    • Current trends shaping social media
    • Understanding generational engagement patterns
  • Module 2: Navigating Social Media Platforms
    • Features and optimization strategies for major platforms
    • Social media advertising techniques
    • Integrating email and mobile marketing
    • Using social media management tools effectively
  • Module 3: Engaging and Advertising on Social Media
    • Online advertising strategies and social media SEO
    • Leveraging AI tools for campaign optimization
    • Influencer marketing tactics and campaign design
  • Module 4: Building Customer Relationships and Retention
    • Customer Relationship Management (CRM) in social media
    • Developing content marketing strategies
    • Techniques for customer retention and loyalty
  • Module 5: Data-Driven Social Media Marketing
    • Introduction to analytics and sentiment analysis
    • Measuring campaign performance
    • Making evidence-based marketing decisions

What will you achieve?

By the end of this course, participants will be able to:

  • Identify and use social media platforms for marketing
  • Design and implement effective content marketing strategies
  • Manage online communities and handle crises professionally
  • Interpret advertising campaign data and measure effectiveness
  • Understand brand identity and influence collaboration
  • Build and execute a social media marketing strategy
Course summary
Format:

Certified Online Short Course

NQF level:

5

Duration:

9 Weeks

Breakdown

7 weeks consecutive online lectures, one exam in week 9

Certification:

Certified Online Short Course

Language

English

Course Lecturer

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Learn more

Digital qualification badges

Credly

Elevate your profile with portable, verified and data-richdigital credentials!

Learn more about Credly

Students. Accomplished

With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

Author name

Role

Payment options you can trust

We know that education can be expensive, so we have put together a few options for you to choose from

Payment options

Looking for advice?

We are here to support your growth every step of the way.

Request a call back

Contact us

Need assistance, contact the DigitalCampus team

Like the course

Share it with colleages, friends and family

Recommended courses

Similar courses that learners enrolled for

Explore all courses
R4,980.00 (excl. VAT)

Building Cultural Intelligence

Register by: To be confirmed
Duration: 2 months
Format: Guided Online Learning
Certification: Certificate of Attendance
Language: English
View Course
R25,800.00 (excl. VAT)

Strategic Organisational Resilience

Register by: To be confirmed
Duration: 8 Days
Format: Certified Online Short Course
Hours Per Week: 5 - 6 hours
Break Down: 3–4 hours of self–paced learning per week, plus 4 live sessions
Certification: Certificate of Competence
Language: English
View Course
R23,950.00 (excl. VAT)

Lead for Creative Thinking

Register by: To be confirmed
Duration: 8 Weeks
Format: Certified Online Short Course
Break Down: 3–4 hours of self–paced learning per week, plus 4 live sessions
Certification: Certificate of Completion
Language: English
View Course
R24,100.00 (excl. VAT)

Defensive Business Leadership

Register by: To be confirmed
Duration: 8 Weeks
Format: Certified Online Short Course
Hours Per Week: 2
Break Down: ±2 hours per week of self–paced learning + 4 × 2–hour live online faculty sessions
Certification: Certificate of Completion
Language: English
View Course
R4,980.00 (excl. VAT)

Economics for Non-Economists (Making sense of Economics)

Register by: To be confirmed
Duration: 2 months
Format: Certified Online Short Course
NQF Level: 7
Hours Per Week: 5 - 8 
Certification: Certificate of Completion
Language: English
View Course
R4,980.00 (excl. VAT)

Conflict Management

Register by: To be confirmed
Duration: 2 months
Format: Certified Online Short Course
NQF Level: 7
Hours Per Week: 5
Break Down: 5 - 8  hours per week
Certification: Certificate of Completion
Language: English
View Course
×

Social Media Marketing

Register your interest for the next intake.

Please fill the form below to submit your application and one of our consultants will contact you to guide you through the next steps.

Brochure Download

Social Media Marketing

Brochure Download

Wits online CVO programme - Specialised Accounting